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Top 5 Advertising & Marketing Trends That We're Loving

February 14, 2022

Welcome back! In honor of Valentine’s Day, we put together a list of 5 trends in the advertising world that we’re currently loving and recommend. Lets get started!

SEO Optimization

SEO Optimization has some key benefits for your business if you choose to include it in your marketing strategy. It doesn’t have to cost anything as search engines crawl your site 24/7, promoting useful content and helping you find new customers organically. According to Forbes, those who invest heavily in SEO often outrank the competition in search engine results and gain market share. This can give your company a competitive advantage over other businesses in your category. Optimizing your SEO can also allow your company to reach a wider audience than before. If your content is high quality and compelling, SEO optimization can help to support your content marketing and improve the conversation around your brand as a whole.

Video Advertising

Short-form content is on the rise, and it doesn’t appear to be slowing down. Instagram Reels, TikToks and YouTube Shorts are some of the top video-based content channels today. Thanks to their ability to capture attention and lead to stronger engagement than other content, it's predicted that video marketing will play an even larger role in marketing efforts this year. Facebook also reported that video posts receive six times more engagement than photo or link posts on average while Twitter has seen an increase in video views by over 160%. In 2022, we’ll also see more videos used in diverse marketing efforts. In addition, websites and advertising formats will incorporate more video content. If you ask us, you can’t go wrong with starting to incorporate videos into your advertising and marketing efforts!

“Conversational Commerce”

Coined in 2015 by Chris Messina, conversational commerce “is about delivering convenience, personalization, and decision support while people are on the go, with only partial attention to spare.” This gives ecommerce stores the chance to connect with customers at every step of their customer journey - Attention, Interest, Desire and Action. Now more than ever, consumers are shopping via virtual platforms so creating a well-rounded experience is crucial. This intersection of messaging apps and shopping gives companies a leg up if they choose to incorporate extra personalized measures into their customer service / marketing efforts.

Interactive Content

Buyers are becoming more and more independent in their journey – especially since the start of the pandemic back in 2020. The attention span of consumers is also getting increasingly smaller so capturing attention quick is key. As a result, marketers need to take this into consideration and make things easier for the users. Businesses might have to put more time and effort into keeping the prospect engaged and helping them find what they are looking for. This is leading to the rise of interactive content, especially in 2022. Tailoring content to your ideal audience and platform will increase the possibility for more engagement from customers. As a whole, making your content interactive increases engagement which creates leads and builds loyalty with your consumer base.

Data Analytics

Understanding data analytics allows marketers to customize offers and messages accordingly. Data can help a business predict consumer behavior, improve decision-making across the board and determine the ROI of its marketing efforts. Investing time into understanding data can also allow a company to show customers personalized results of a certain product or service. Setting goals and checking the achievement of them through analytics can allow a business to stay on track quarter to quarter. There’s a reason our tagline at AdXcelerant is “accelerating revenue with data-driven technology” – we believe that incorporating data into a business is crucial to success. If you want to learn more about our business relationship with data, reach out to our team at sales@adxcelerant.com

Hope you enjoyed this post! Head over to our AdXcelerant LinkedIn page to let us know your thoughts and what trends you’re loving.